Why Builders May Be More Motivated to Sell Than Homeowners

By David Parks · eXp Realty · The Apollo Group · 2 min read

The Short Answer

When the market slows, homeowners can wait, but builders with finished homes carry costs every month. That can make builders more willing to negotiate on price, rate buydowns, closing costs, or upgrades.

Why Builders May Be More Motivated to Sell Than Homeowners
Illustration by David Parks

What the data shows

NAR reported that pending home sales fell 7.3 percent in September and 11.3 percent compared with the prior year. The National Association of Home Builders said builder confidence dropped to 29 in October, its lowest level since June 2012, and that buyer traffic was at its lowest in more than a decade, excluding the start of the pandemic.

Builder confidence index (NAHB)
Graphic: Keeping Current Matters

Builders are already offering incentives

In NAHB’s October survey, 65 percent of builders were offering sales incentives, 43 percent were cutting prices, and the typical price cut was about 6 percent.

Share of builders offering incentives and cutting prices (NAHB)
Graphic: Keeping Current Matters

Where to look

Look for completed homes that have not sold, often called quick move-in or spec homes. The longer one sits, the more reason a builder may have to consider an offer.

Quick Poll

What is your biggest question about today’s market?

What to ask for

Some builders are more flexible on rates or closing costs than on price.

Tips for Colorado buyers

Hire your own agent before you visit a builder, compare the full cost including lot premiums and upgrades, and review metro district taxes and HOA dues. Get your own inspection, even on a new home.

Sources and dates

NAR and NAHB data as reported in October 2026. National figures.

Key Takeaways
  • What the data shows: NAR reported that pending home sales fell 7.3 percent in September and 11.3 percent compared with the prior year.
  • Builders are already offering incentives: In NAHB’s October survey, 65 percent of builders were offering sales incentives, 43 percent were cutting prices, and the typical price cut was about 6 percent.
  • Where to look: Look for completed homes that have not sold, often called quick move-in or spec homes.
  • What to ask for: Some builders are more flexible on rates or closing costs than on price.

This article is general information, not legal, tax, financial or inspection advice. Every home and situation is different, so confirm details with a licensed inspector, lender, attorney or tax professional.

David Parks
About David Parks

David is a Greater Denver real estate advisor with eXp Realty and The Apollo Group (Colorado broker license FA100103211). He has closed more than $55 million in volume, earned eXp Icon status in 2025, and holds a 5.0 rating on Zillow from 27 verified reviews.

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