By David Parks · eXp Realty · The Apollo Group · 2 min read
The best price is based on recent comparable sales, current competition, and your home’s condition, not on what you need or what a website estimates. Overpricing often leads to longer time on market and lower final price.
Comparable sales, or comps, are similar homes sold nearby in the last few months. Adjust for differences like size, condition, updates, lot, and location.
Look at active listings and pending sales too. Buyers compare your home to what else is available at that moment.
Homes usually get the most attention when first listed. If the price is off, you may miss buyers who set filters or alerts, and later reductions can look like a warning sign.
A free home valuation and a conversation with an agent can show a realistic range, and a plan for pricing strategy.
This article is general information, not legal, tax, financial or inspection advice. Every home and situation is different, so confirm details with a licensed inspector, lender, attorney or tax professional.
David is a Greater Denver real estate advisor with eXp Realty and The Apollo Group (Colorado broker license FA100103211). He has closed more than $55 million in volume, earned eXp Icon status in 2025, and holds a 5.0 rating on Zillow from 27 verified reviews.
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