By David Parks · eXp Realty · The Apollo Group · 2 min read
A coming soon listing is a home that is being prepared for sale and announced before it is officially on the market. It can build early interest, but has rules and trade-offs.
The home is not yet available for showings or offers. It gives the seller time to finish repairs and photos while buyers learn it is on the way.
Early buzz can lead to strong first-weekend traffic. It can also give you time to prepare without the market clock running.
Some MLS rules limit how long a home can be marked coming soon and what can be shared. Buyers who act on the listing may not be able to tour until it goes active. Rules vary by MLS.
Ask your agent to alert you to coming soon homes, and to share their time frame. Get pre-approved and ready to move when the listing goes live.
If your home is ready and you want to build momentum, it can help. If your home needs work, it is better to wait until it is ready for the best first impression.
This article is general information, not legal, tax, financial or inspection advice. Every home and situation is different, so confirm details with a licensed inspector, lender, attorney or tax professional.
David is a Greater Denver real estate advisor with eXp Realty and The Apollo Group (Colorado broker license FA100103211). He has closed more than $55 million in volume, earned eXp Icon status in 2025, and holds a 5.0 rating on Zillow from 27 verified reviews.
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